VISIT USA Russia is founded in early 2010 as a not-for-profit organization whose prime objective is to bring together various tourism companies operating in Russian outbound travel to the USA, as well as to provide reliable information on USA travel destinations and products, MICE, work and travel as well as other educational programs.

Development of outbound travel services and a more favorable visa situation for Russians has increased the demand for travel to the USA. The leading Russian touroperators and US travel product suppliers joined their efforts in launching VISIT USA attracting consumer to the USA as a travel destination.